Pay Per Click
One of the coolest things about the internet is that anyone with a website can earn money from it if they know how. Between affiliate marketing and pay per click advertising, many people are turning their blogs and home inspection fishers, websites into sources of supplementary income. Pay per click is the easiest and best way for beginners to get started with monetizing their sites. This article will talk you through the basics of pay per click advertising if you think you might want to get in on the action.
Ads can show up on the top of search engines as well, like Google, Bing and Yahoo. This is especially good for companies that sell niche products, like Bear Equipment who sell wire rope sheaves. These products won't be searched for as often, so making sure that their websites shows up ahead of any competitors when they are searched will be of great benefit.
Pay per click advertising works because the internet allows companies to see which links are generating interest and which or not. This allows them to pay based on performance rather than paying a standard rate for ad space. Since it doesn't hurt them when ads are not performing, they're willing to let almost anyone - even you - advertise for them rather than just big companies or popular websites with a lot of traffic.
Signing up for pay per click advertising is easy. Whether you are a business or a website owner, all you have to do is create an account with a facilitator like Google Adsense. Companies submit their ads and publishers paste the code onto their sites and voila! An auto body shop is now being advertised online. Most of the time you don't even have to choose ads that match your content: the facilitator will evaluate your site and automatically match you with an advertiser.
In order to make money off of your links, you need to get people to click on them. The best way to do this is to make sure your ads are for something your readers would be interested in. A protein skimmer ad on a movie review website will not be clicked on by a lot of readers, but a site that sells DVDs would be. You have some control over this. You won't earn a lot per click - usually only pennies - but if a lot of readers are interested it adds up.
You might think the best way to make sure your readers notice an ad is to display it prominently, but be careful. Readers are apt to stop coming to your site if there are too many annoying ads. Instead, simply make sure your ads are distinguishable from the surrounding text but aren't interfering with reading and displaying your content.
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